FANfare Social Media

Why You're Wasting Your Time Split

October 8, 2014
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Why You're Wasting Your Time Split Testing – With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.”But, there’s a big problem these companies aren’t really telling you:Most small to medium sized businesses are absolutely wasting their time and resources on split testing.Split testing is generally… http://ow.ly/2OMwzR


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How to Use Natural Keywords in Your Blog

September 26, 2014
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How to Use Natural Keywords in Your Blog – Writing, particularly blog writing, is talking to your people. If you are writing the way your people speak and think, there will be words used that they use. So when you write the way you talk to your customers, using the vocabulary they use, you will be using natural keywords and phrases. http://ow.ly/2OfmvW


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The Diagnosis and Treatment of Social Me

September 25, 2014
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The Diagnosis and Treatment of Social Media Fatigue – Are you in the social networking doldrums? Does the idea of posting content on social media sites fill you with dread instead of excitement? Social fatigue eventually happens to everyone but with a little effort you can get your social mojo back. http://ow.ly/2O9edV


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Sales Prospecting: How to Handle ‘Get Ba

September 23, 2014
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Sales Prospecting: How to Handle ‘Get Back to Me Later’ – Do you have stalled sales in your pipeline? How can you create a sense of urgency with these prospects? The goal here is to get your prospect thinking about, and to create a conversation around, the executive-level outcome at risk. Now, you can begin to reveal the specific threats, problems and missed opportunities surrounding the outcome at risk in a way that aligns with the strengths of your solution. http://ow.ly/2NXJcB


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How Secure Is Your Password? – Password

September 19, 2014
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How Secure Is Your Password? – Password protection has become a hot topic in recent months, what with the leak of naked celebrity selfies and the constant threat that one wrong click will send our most private of communications into the wrong hands. So what can you do about it? http://ow.ly/2NOOF8


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The Social Shake-Up 2014: Day Two Recap

September 19, 2014
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The Social Shake-Up 2014: Day Two Recap – If you can believe it, Day 2 topped Day 1 at The Social Shake-Up. Here are the highlights for you, in case you couldn’t make it to Atlanta to shake it up with us in person. http://ow.ly/2NNa07


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How to Start Conversations with Your Soc

September 18, 2014
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How to Start Conversations with Your Social Content – Social conversations with a real substance seem to be on the verge of extinction. Some of the most popular blogs have a few comments, but reflect very little interaction between writers and readers. http://ow.ly/2NHYSx


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Moment.me Captures a 360-Degree View of

September 17, 2014
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Moment.me Captures a 360-Degree View of The Social Shake-Up 2014 http://ow.ly/2NFQKG


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3 Keys to Creating a Superior User Exper

September 17, 2014
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3 Keys to Creating a Superior User Experience – With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience. http://ow.ly/2NDnwU


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Brands and Media Can Create a New Inform

September 16, 2014
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Brands and Media Can Create a New Information Experience – Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality. http://ow.ly/2Nztji


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