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Why Marketers Love Big Data & Hadoop – I | July 19, 2014

Why Marketers Love Big Data & Hadoop – In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising. http://ow.ly/2Kobhe

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