The Big Brand Theory: The X Games – With its vast library of professionally created sports images, one of the X Games' big endeavors is the sharing of images through social sharing. As the brand moves more into image-based social media Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”read more http://ow.ly/2JhrYK
SMToolbox: Improving Performance in the Financial Industry with Hearsay Social http://ow.ly/2Jemcc
The Vampire Strikes Back – Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.read more http://ow.ly/2Jbh7B
Socially Stephanie: Socially Selling for B2B – "Dear Socially Stephanie: I'm a salesperson for a B2B company. I want to know how I can use my personal social media accounts to help close more deals. Do you have any advice?" My number one tip for creating a strong personal brand online is to be consistent with what you share. read more http://ow.ly/2J5Btd
Beyond Engagement: The Growing Influence of the Subject-Matter Expert http://ow.ly/2IZ7yj
Social Startups: Follr Is the Tie that Binds All Your Social Profiles, Content, and Communities Together http://ow.ly/2ISwS5
Social Advocacy & Politics: ISIS Takes Controls of Your Twitter Account http://ow.ly/2INAQc
The Big Brand Theory: Hyundai, Soccer, and Zombies – Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We're a challenger brand," he says. "So we're able to 'punch above our weight a bit' and in doing so have to be a little daring and risk-taking and not do that traditional mainstream marketing."read more http://ow.ly/2IIU2m
SMToolbox: Integrated Social Media Marketing with Radian6 Buddy Media Social Studio http://ow.ly/2IFL6L
Online Landscape Requires a Business Competitive Advantage [INFOGRAPHIC] http://ow.ly/2IDqni
