FANfare Social Media

The Big Brand Theory: Arby’s is Listeni | April 14, 2014

The Big Brand Theory: Arby’s is Listening – Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective. read more http://ow.ly/2FEsXJ

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