New research from ondevice showed that one in 10 people surveyed have been rejected for a job because of their social media presence. And, the majority (two-thirds) are not concerned that their use may harm future career prospects.
I’m sure all of you know that Yahoo recently acquired Tumblr and is showing signs of having learned from Google’s creeping strategy with Google+. But instead of going after the techies and marketing types it’s focusing its reach on the creatives of cyberspace.
It doesn’t take that many people to steal a hashtag. A dozen or so independent tweeters pushing an alternative message on someone else’s campaign hashtag can dramatically shift the sentiment of a conversation in a matter of minutes. A sustained effort can effectively deny a campaign of its ability to use its hashtag to promote its message.
HubSpot came up with this infographic, that demonstrates the need for social media scalability quite effectively. There is a limit to what a community manager or social media manager can do without (brace yourself) automation. I said it.
Many new media agencies are selling their professional services under viral marketing moniker and that is potentially dangerous. As a methodical marketer I would suggest you against such traps and rather invest in something more worthwhile such as a Corporate Social Responsibility or Product research to improve your brand.
From computers to cell phones, some pretty amazing things that we take for granted today were an everyday part of the crew of the Enterprise. Some of the most recent developments I'm about to share might just blow your mind.
Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.
Marcy Kaptur (D-OH9) tweeted a joke from the White House Correspondents Dinner. But then she erased it 8 minutes later. What if more members of Congress could embrace the boldness of a funny tweet, without running away from it as if scared of their own shadow? We might see more real discussions among our elected officials as they work to solve our very real problems.