NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team. He declared his sexuality in an article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” The sports world united in their support for the player, with many NBA stars and athletes from other sports expressing their support on Twitter. President Obama reportedly called Collins to offer his support and applaud his Collins’ courage.
Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.
I sense an increasing amount of resistance when I blog, consult or speak on the topic of social media marketing and how businesses need to embrace the ethic of innovation.
For many, it’s hard enough to produce valuable content with passion day in and day out. Great content marketing stands to benefit from a team effort and a team needs something in which to believe.
When the AP Twitter account was hacked and a fake tweet was sent out saying that President Obama was injured in a White House bombing, you may have wondered how one tweet could cause the entire stock market to react so hastily. This infographic from MarketWatch explains.
The events of last week concerning the Boston Marathon bombing as well as the recent hacking of the AP Twitter feed had community and social media managers everywhere on high radar when it came to looking after the company and personal Twitter accounts alike. Tweets were pouring in, but many contained misleading information and links making it difficult to figure out what to retweet.
We’re launching today our first-ever live event, The Social Shake-Up, with our partners BlogWorld, one of the oldest, established permanent events for social media out there. “For whom?” Ah! In the nearly seven years that I’ve been running Social Media Today, I’ve come to know many of the people who work with growing companies and large enterprises, and I’ve particularly come to admire those people for whom social is not an intellectual exercise but a passion and a mission.
Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford. Issues of ethics are not clear cut, and while it is easy to see when a company crosses the line with both feet (as did NBC Bay Area), it can tough to discern as brands toe the gray line (as did Ford, in my opinion). I believe the time has come for social media marketers to reset their moral compasses, not because our souls need saving but because our brands do.
To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.
The amazing secret to the marketing universe isn't the newest or niftiest digital anything. Why? Because the media isn't the issue. You see, digital media doesn’t really connect us. I'm going to tell you what does.