Today's stories include news from Yahoo!, Jybe, Link-Assistant.com, a new survey from Arbitron, and a new social network from ThrillOn.com.
As a basketball fan, March Madness always brings a certain level of excitement unlike any other sport. I love filling out brackets and predicting winners, despite never being right. Well, today LinkedIn is lending a hand with an interesting new way of picking the brackets using data analyzed from over 200+ million profiles on LinkedIn.
Ted Shelton was motivated to write his new book by his frequent conversations with senior executives who have a basic understanding, or awareness, that social mobile cloud has changed everything, but are at a loss to understand how to inculcate this change into strategy.
Prosumers have emerged as a valuable customer for brands to engage. How can brands utilize social media tools to engage these fans and co-create content?
Triberr founder calls it a Blog Amplification Platform. Each member shares their latest blog posts, and other members amplify the blog by sharing each other's posts to social media.
Your tweets are about to get shorter again… for marketers, anyway. The Federal Trade Commission now says tweets promoting products or brands need a disclosure label. So how many characters will that leave you to talk about your brand?
Twitter has just released a new Twitter app for Windows 8 that will make it easier to share and discover the content you love most on Windows 8 devices. In addition to traditional Twitter features you may be familiar with already like Home, Connect, Discover, and Me tabs, this app release adds new functionality that takes advantage of the unique features offered by Windows 8.
Sure, they're a little late to the game, but hey, they're Pinterest–they can be. A video summary of Pinterest's new features (complements of Grovo), and four cool things to try out to get you started.
It is clear that IT decision-makers, for instance, actively share content among each other. However, the most shared types of information remain email and articles from the trade media, according to a recent IDG study. This suggests a relatively narrow scope for 'digital influence' in this category.
Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.