Since being introduced this past December, Google Plus Communities have captured the fancy of everyone having shared interests. If used smartly, Google Plus Communities can prove to be a boon for brands as it provides them with a platform to interact with consumers.
LinkedIn can be great for networking, but only if you know how to use it efficiently. To make the most of LinkedIn, your relationships with individuals in your network must have meaning. Here are some tips for staying connected with current and future contacts.
Google has been engaged in an ongoing effort to use big data to improve employee happiness. Just as Google is using employee data to optimize the employee experience, your brand should be using target audience data to optimize the consumer experience.
You started a social media ambassador program. The road to glory lies ahead. But what do your advocates actually want to talk about?
How do I love thee? I shall count the ways in a Valentine's Day love letter to the Internet, social media, and new opportunities in new media.
Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.
Remember, social media sites don’t shut down every day at 5:00 when your business closes. Social media is up and running 24 hours a day, 365 days a year. A successful social media manager is going to have these qualities.
How well do you know your social network? With the way our online identities are increasingly linked, all it takes is one less-than-discriminating friend in your circle for a hacker to gain access to and destroy your online life.
If you're looking to shape and reform an online reputation, you have web tools to help you make it happen. Before jumping into the different tools available, it’s important to understand some of the things that help give your business an online reputation in the first place.
When I asked my former team for the buyer personas from the client, they handed me a sheet of information about companies – type of companies, products, culture, etc. And I thought, “My goodness. My client does not know the difference been Buyer Personas and Ideal Customer Profiles.”