FANfare Social Media

The Evolution of Content Marketing | February 21, 2013

Fifteen years ago when a company wanted to communicate a message to its target audience, they had limited options to do so including print publications, radio and TV broadcasting and other forms of advertising. Media agencies formed to satisfy a business’ need to communicate to a large and targeted audience. The media agency industry profited handsomely from the amount of reach they had and the types of audiences they could reach.

Source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/OIcI8h_xwxQ/evolution-content-marketing

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