FANfare Social Media

Integrated Digital Marketing: The Basics | February 18, 2013

One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.

Source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/fvMAyDbOBSc/integrated-digital-marketing-basics

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