FANfare Social Media

An Ideal Customer Profile vs. Buyer Persona | February 8, 2013

When I asked my former team for the buyer personas from the client, they handed me a sheet of information about companies – type of companies, products, culture, etc. And I thought, “My goodness. My client does not know the difference been Buyer Personas and Ideal Customer Profiles.”

Source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/o7L8iwjawqo/an-ideal-customer-profiles-vs-buyer-persona

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