“What does it mean to be a customer company?” That’s what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York.
Things got out of hand for Burger King's Twitter account last week when hackers broke into the official Burger King Twitter account. They turned it into a doppelganger of McDonald's Twitter page and sent out offensive tweets. But in the end, is this a win or a loss for Burger King?
We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason. Soon enough we will not be stumbling around like zombies texting with our heads down, stepping into busy streets, slamming into pedestrians and possibly running into bears.
Google Analytics is rolling out a "Change History" feature, available to administrators. But how do you get to it, and what does it do?
A number of reports now indicate that more and more employers are investing time and effort into seeing what their employees are doing with social media, both during and after the workday has ended.
Companies need to recognize that the customer selects who they want to speak to, rather than the ambassador the company offers. All employees need to be engaged with their brand, understand the core values of their brand and know the value proposition of their products.
Fifteen years ago when a company wanted to communicate a message to its target audience, they had limited options to do so including print publications, radio and TV broadcasting and other forms of advertising. Media agencies formed to satisfy a business’ need to communicate to a large and targeted audience. The media agency industry profited handsomely from the amount of reach they had and the types of audiences they could reach.
Fashion Week's February gauntlet of global fashion pageants this year is witnessing an unprecedented, measurable level of earned social media among brands, as evidenced by the elevated level of fashionista social engagement and the industry’s growing investment in social marketing and intelligence gathering.
Find out where the bulk of your customers gather online. Research and discover what social media sites they prefer, Facebook or Twitter, and then aim your marketing campaign at that site.
One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.