FANfare Social Media

Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | January 1, 2013

A new study from IDG Research Services reveals the degree to which social media, video and mobile devices have become integral parts of consumers’ decision-making processes. The Echo Effect: understanding the Value of Tech Buyers found that 95% of respondents use at least one social media site, where 44% said exposure to tech products positively affects the likelihood that they’ll purchase the product in question. The same number said that seeing the product referenced in social channels also makes them feel satisfied with the company. They’re willing to recommend the company (42%) and experience feelings of brand loyalty (40%).



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