Meeker’s data foreshadows both new and continuing trends important for any business, which include changes in mobile and social technology, as well as their impacts on our personal and business lives.
Facebook made an important announcement in early 2013 about the launch of a new conversion measurement and optimization system on its platform. This is a great tool for direct marketers looking to demonstrate the ROI of their ad campaign. Here are some highlights of this new feature.
Social media is essential for every business. It has introduced new ways to either help, or hurt your bottom line in the long run. In fact, you don't even need to see a direct ROI right now to know that every professional needs to use it.
One of the goals of marketing is to generate qualified leads to increase sales. Small business owners are always thinking about prospects and ways to capture those that come to their website. One of the best ways to share content and obtain visitor information is by using calls-to-action (CTAs) and landing pages.
2013 will be a defining year as we see the social channels continue to grow and evolve. For businesses, governments, charities and educators, 2013 is the year of engagement. The consumer is now front and centre and controls what information he/she wants to receive from their brand communities.
Recently, we have seen that abusive user actions have caused major pains for online communities and brands. Here's the scoop on some of the most infamous trolling.
Through a series of upgrades to the network, LinkedIn has positioned itself to continue to be a great place for a business to be. Based on LinkedIn’s new updates, four tips that can help you optimize your company page.
The annual "100 Best Companies to Work For" report is in and several companies have made the list again. These companies have figured out that creating environments that foster trust and employee engagement can have a positive effect on the bottom line – which creates a win-win for both the employee and the company.
There is a reason that no one is opening your marketing emails. So lean in, close out the rest of the distractions for a few minutes, and let me tell you what you're doing wrong and how to fix it.
This is a very important step, not just for Facebook, because it could come to be understood as one of the critical opening skirmishes in the Battle of Big Data. How it plays-out could have enormous implications for the commercial future of many social media properties, including Google.