FANfare Social Media

7 Bold Ways to Build Brand Personality

November 19, 2012
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Social media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection. Your consumers want to digitally connect with your brand, but that doesn't mean they want to buy from a faceless, electronic corporation.

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Mitigating Labor Unrest and Brand Reputation Risk on Social Media

November 18, 2012
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In what is quickly becoming the most important weekend on the retail calendar Walmart employees are threatening to rain on the parade by attempting to organize a “nationwide strike” against Walmart. What’s all the more intriguing is that Walmart employees are not represented by a union. This call to action is for the most part being carried out organically on Social Media.

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How Do Millennial Marketers Score and Turn Singles to Home Runs?

November 17, 2012
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The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), has turned around the already dynamic field of marketing. They are different, yet they seem to possess the cultural intelligence and media literacy to help tackle the slow-footed reluctance of old-age marketers.

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Making Social Holiday Shopping Trends Work for Your Brand

November 16, 2012
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The value from social marketing tools and applications lies in their ability to drive social commerce within Facebook itself; the success rate of fans enabling complete transactions within the newsfeed will further fuel the social commerce growth we saw last summer.

Source: feedproxy.google.com


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The 10 Keys To Optimizing Twitter Engagement

November 15, 2012
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Track Social recently conducted an extended study of major brand activity on Twitter. The results have been collected in the 10 Keys to Optimizing Twitter Engagement.

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MIT Can Look Into the Twitter Trending Future

November 14, 2012
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Why 1700 CEOs Are Wrong about Social Media

November 12, 2012
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1700 CEOs were interviewed about their predictions on the use of social media over the next 3 – 5 years.


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How Do I Set Up Pinterest Secret Boards?

November 11, 2012
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This morning, an e-mail was sent to all Pinterest users, announcing secret boards. It seems interesting, and perhaps a move to be more brand friendly so that brands could work in private on the boards they want to expose, and actually strategize. It's worth playing around with, so, how do you get some secret boards of your own?


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Secret Boards: The First Sign of a Brand-Friendly Pinterest?

November 10, 2012
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Pinterest has become the third most popular social network in the US and has surpassed Facebook in driving ecommerce. Brands, seeing its potential value, have embraced Pinterest with open arms with sweepstakes, contests and continue to grow their brand’s boards each week, but has Pinterest returned the favor?


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6 Considerations Before Engaging in Psychographic Targeting

November 9, 2012
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'Mike,’ who earns more than $75k a year, likes keeping fit, is technologically savvy and has a fetish for 18th-century collectible clocks is targetable for your marketing campaign. How should you use this information best?


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