The Stanford Graduate School of Business recently published a fascinating study of 180 C-level executives* revealing their perceptions of social media versus social media implementation in their organizations. What they conclude is that there is a large knowledge gap between the potential for social media and how executives understand it.
Do your fans and followers get Tricks or Treats from you on social media? The tricks are like egg on your car or like toilet paper in your bushes – unwelcome, to say the least. The "Treats," however, go beyond what's expected. They are what will set you apart from others and keep your fans and followers engaged, bringing you more business and happier customers in the long run.
"Social tactics are not meaningful sales drivers", according to Forrester's latest research report. They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors. There's a few possible explanations for this.
Over the past year or so, Google has been giving us signs that its FeedBurner RSS service is heading into oblivion. Some argue RSS is "Old School" but developers and podcasters still heavily rely on the service.
If you don’t captivate your audience and draw them in within the first 100 words or so, it’s likely that they won’t bother to finish your blog post or article regardless of how amazing or well-researched it may be. With so much on the line, a lead paragraph should be planned out carefully before one even begins.
A regular roundup of interesting issues at the intersection of social media and the law, as written by some of the nation’s leading lawyers. Using Web Images in Your Blog. Hope for Legal Online Poker…
As mentioned on Brandchannel.com, LinkedIn reported that 69% of professionals expect a company to be on LinkedIn with 48% stating that were much more likely to buy a product if they interacted with the company on the site first. If your company is just getting started on the social media scene or lacking a LinkedIn presence, now’s the time to start creating a brand page for your business.
Brands have been able to successfully harness the power of social media to improve company awareness, but the social customer acquisition segment is next to emerge as a stand-alone market.
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother…
The ability to see real results in social media takes time, goals, objectives, planning, commitment, resources, the right mindset, integration into the DNA of your organization. It also requires an understanding of both the art and science of social media.