FANfare Social Media

ViDEO: Are You Ready For a Post-Social World?

August 31, 2012
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A few years ago, it would have been a significant competitive advantage to be on a social platform. Be one of the first movers. However, it’s harder and harder to stand out these days in an overwhelming sea of sameness.

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Is Instagram Right for Your Business?

August 30, 2012
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If you haven't been in the loop on what's going on with this little app called Instagram, you're in for a surprise. As a marketing medium, Instagram creates some unique opportunities for businesses that want a way to connect visually with their customers.

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Social Media Content Violates FTC Regulations

August 29, 2012
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Your Social Media Marketing tactics may be in violation of Advertising Standards designed to protect consumers from unwanted solicitation, deceptive ad practices, and inappropriate content.

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5 Ways to Make the Most of Your Evergreen Content

August 28, 2012
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One of the best strategies to build a following through your blog is to consistently write evergreen content. Though these posts may take more effort to write, you will continue to reap benefits weeks, if not months after you write it if you make sure to follow these five steps.

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Social Marketing: Clearly connect business objectives, says author Aaron Strout

August 27, 2012
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Clearly connecting business objectives to actions in social, is what separates a successful social marketer from the others, says Aaron Strout. "While social media can be fun and a great way to connect, companies aren't paying you to mess around."

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How To Choose a Social Media Agency

August 26, 2012
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A social media agency decision should not be an easy one. You need to speak to numerous social media professionals before you can find the right group of people who understand your brand inside and out and can show you results on what you care about achieving in the space.

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Social Media Training Validated by Altimeter Group

August 25, 2012
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Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate social media communications into business practices.

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Guide to Building Personas: How to Understand and Meet User Needs

August 24, 2012
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In the digital world, where traditional megaphone-style advertising is generally losing its effectiveness, creating an archetype of a prospective client is becoming critical for companies who wish to provide a relevant, bespoke and truly personalised user journey.

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A Google Storm is Coming. Are you Prepared?

August 23, 2012
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It appears that if you have gotten comfy after the Penguin and Panda updates and you think all is well, think again. Google is planning on releasing their new updates very soon and those companies that invested time into their social media campaign should really bog down and understand the fundamentals of their SEO strategy and social networking to avoid the Google Smack down.

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Brands on social media are like movie directors.

August 22, 2012
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Answer me this: Brands, if you're not going to respond to customer comments, complaints or conversations, why did you start a Twitter account?

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