FANfare Social Media

A Facebook ‘Like’ Does Not Equal an Opt-in | July 1, 2012

Facebook’s Like button is often confused as an “Opt In” by marketers. All too frequently people who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community, yet many organizations confuse the overall number with actual audience size. The difference between Like and other direct response triggers is…

Source: feedproxy.google.com

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