FANfare Social Media

2 New Ways to Keep Your Facebook Peeps On-Page and Engaged via Woobox

July 31, 2012
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New and exciting to social media marketers are Woobox's Pinterest and Twitter tabs for Facebook. Now, marketers can have users view their Pinterest boards and pins directly on their Facebook pages. This keeps fans engaged and on page, right where you want 'em.

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Facebook is Dying

July 30, 2012
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With the first financial report posted since Facebook went public, is time nearly up for the behemoth social network? And is this the first sign of a bubble bursting within the information economy?… "The prophets have spoken, the returns are in, turnover and profits are down and Facebook, my friend, is dying."

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Which Social Platform Really Drives the Most Traffic?

July 29, 2012
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When your social strategy hangs on any one or two social networks, your social strategy hangs on a thread. The latest statistics show dramatic changes in ranking of traffic drivers from social networks, indicating very turbulent traffic patterns among the top 7 networks. With fairly rapid changes in traffic patterns, reliance on any one or two means your social strategy could be fatally flawed.

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WWE vs. UFC: Social Lessons from the Winning Sports Brands

July 28, 2012
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Learn top social marketing strategies from Facebook’s leading sports brands: WWE and UFC by Awareness.

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Your Social Media Policy: Guidelines for Your Guidelines

July 27, 2012
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Social media is about creativity, connectivity and humanizing your brand. Your social media policy should guide your employees and representatives in the right direction without restricting them or limiting the opportunities that social media presents to your company or organization. When a social media policy is too restrictive it becomes self-conflicting and confusing, which in turn becomes counter-productive.

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Is Your Social Media Strategy Truly Agile?

July 26, 2012
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Let's be honest. Ping me a buzzword that is innovative and I may go viral on you. But what's our influence and return on engagement? OK, enough already with the jargon.

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No-Cost Social Media Listening Tools

July 25, 2012
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Think you can’t afford to have a good social media management system? Think again. Budget should never be a deterrent in monitoring the chatter around your brand. Listening to online buzz should be part of everyone’s day whether you are an enterprise level operation or a one-man shop.

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Paid, Earned and Owned Are Dead

July 24, 2012
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The distinctions we have made about content based on its origins and delivery methods are rapidly becoming meaningless. As our own public communications channels have multiplied and diversified in ways unimaginable just ten years ago, so do our forms of content.

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In Response: Cathryn Sloane’s Social Media Article

July 23, 2012
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This afternoon I was perusing my Twitter feed when I came across Noah Malin's Paper-li The Social Media Thinkers Daily. This is also where I discovered Cathryn Sloane's post titled: Why Every Social Media Manager Should be Under 25. Ugh. Like so many others, after I read it I tweeted to Cathryn – that she had effectively proven that her post articulates exactly why social media managers should be over 25.

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Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend

July 21, 2012
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Here is a perfect example of why you absolutely must do some basic due diligence before inserting your brand into an existing news cycle: A clothing boutique brand saw that "Aurora" was trending on Twitter. They blindly blundered into a firestorm by attempting to make the massacre of innocent people into a post about a dress they sell…

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