FANfare Social Media

A Guide to Facebook Page Post Analytics

May 31, 2012
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I’m sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what’s great is the Post Analytics display is close to real time, so you immediately have a sense of how many people are seeing your message.

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Don’t Be a Twit Face When Choosing Social Media Channels for Your Business

May 31, 2012
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As a business owner or entrepreneur how are you supposed to know which social media channels to invest in to get the most return? That is one of the most common questions that gets asked and let’s be fair it is a very good question. The honest answer is, as with life there is no guarantee that any social media channel will produce a return for your business.

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Audio Archive: Learn to Blog Your Brand: Cultivating an Effective Personal Brand Online

May 31, 2012
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Google and Facebook: How Much Privacy Are We Surrendering?

May 31, 2012
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Ever since technology has been advancing at light speed, the rate at which your privacy has been declining has also been affected. And the fact that there is a strange osmosis of all web services and cell phone carriers only makes it more difficult to draw the privacy line. But that doesn’t mean you shouldn’t have any or just stop expecting it.

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The Inbound Marketing Process: From Start to Finish [infographic]

May 31, 2012
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“What is inbound marketing and how does it work?” This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.

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Social Media Managers: Get Your Inspiration Back

May 31, 2012
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Keeping your brand's social media presence fresh and exciting can be daunting. Here are 4 offline tips to get your online voice back on track.

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RIP Google Places – Google+ Integrates Zagat

May 31, 2012
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Google announced today that it was rolling out Google+ Local as “a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.” The 80 million or so Google Places were automatically converted to the new Google+ Local pages this morning.

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Are social intranets more “lovable?”

May 30, 2012
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… a small majority of employees and executives rate their intranet social media as ‘good’ or better. In fact, only 28% of employees rate their internal social media as good or very good; a greater number rate these tools as poor or very poor (31% combined). Executives deliver a more damning, failing grade: only 28% of executives rate their internal social media as good or very good; 35% rate these tools as poor or very poor.

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Warning to Sales-Focused Companies Wanting to Stay Relevant

May 30, 2012
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With the increasing number of people who dislike salespeople and being sold to, it becomes even more important to develop an awareness for what makes people feel like they are being sold to and how to prevent it.

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They Did What? General Motors’ Content Marketing Bomb-Drop and Beyond

May 30, 2012
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GM was very clear about something, though: they would not be deleting their Facebook accounts. While they noted that they didn’t believe advertising on Facebook was very effective for them, they continue to embrace the platform itself.

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