FANfare Social Media

Content is king when it comes to social media.

April 30, 2012
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The more sophisticated your social media strategy, the more social networks and blogs you have, the larger your social media audience, the more often you will wish to engage them and the more content you need to create. Not many people are good enough to continually create unique comment on a very frequent basis over time.  The more the better.  But at the same time, we recommend a mixture of unique content and repeating content.  Some social media experts will disagree.  But consider this.  Certainly a key them of content might be education, or perhaps product/service related.  There are only so many education and training tips you can list, and only so many benefits and features that you provide.  Once you have those written down in a list, certainly it makes sense that you post them on your blogs and social networks.  But why only post them once?  Do you want to just tell them once about a particular benefit or training tip, or do you want to remind them periodically?  We believe it is the latter.  If that is the case, then ideally you need a solution that will continually post and repost these piece of content, mixed in with your unique content posts, and scheduled on a reasonable interval periodically over time.  At least that makes sense to me.  Do you have a solution that lets you create the content once, schedule it, and then not worry about it for the next six months, or even longer? Take a look at how we save many hours with our automated social campaigns. http://youtu.be/OD2lS7VqfKo


Which comes first, inbound social media marketing or outbound campaigns?

April 30, 2012
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Let’s not get so carried away with social media and the latest buzzword, inbound marketing that we forget about traditional marketing such as email, direct mail, pay per click, and telemarketing. It takes awhile for social media to work and to generate a fanbase significant enough to generate consistent leads and prospects. Ideally, they should be done simultaneously as cross channel marketing is a best practice strategy.  The highest ROI of any marketing activity in recent years is email marketing.  So why not start there? There are several issues with email marketing.  First, most companies only do email marketing to their permission email list, primarily consisting of customer/clients.  We certainly recommend those type of campaigns regularly and you can conduct them in FANfare Social Media.  But what about outbound email prospecting campaigns? That’s a little trickier because you need to identify a targeted email list source and either acquire it or rent them, you need a different method of sending emails because sending to people who don’t know you generates increased spam, potential blacklisting, and a lot of junk mail and undeliverable issues when you send HTML based emails, and all that hurts your reputation or could even take your domain down if a blacklister decides to do so. Of course you need the knowledge to create compliant emails also and someone who can continually create content. All that is a pretty tall order.  But not with FANfare Social Media.  FANfare includes a targeted email list, includes a fantastic message creation process that literally creates hundreds of email messages for you, and even delivers them ongoing at periodic intervals without a resource involved.  We believe that type of outbound marketing capability will help you continually engage with potential prospects to find new fans and followers and increase your social media audience to make your social media efforts more successful.  You can also assign a telemarketing resource to followup on the email campaigns upon identification of the open and click responders.  So when it comes to this chicken and egg question, we believe you need to start with outbound marketing to enhance the effectiveness and consistency of your inbound social media programs.  What do you think? Find out about our automated email leadgen campaigns at http://youtu.be/ZUoUZv9rk1I


Are you concerned about how to continually create content?

April 30, 2012
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Content is king in social media. Some people have a knack for creating it and some don’t. But I think you would agree that you have to have someone on your team who is at least reasonably good at it. Otherwise you will never have adequate marketing and sales materials and they will never get updated. So let’s just assume you at least have someone that can create content at an acceptable level. Whether you have multiple social networks and blogs to manage or if you are getting started, FANfare Social Media is the solution you need to help minimize the content to be created, to minimize the posting onto all the various destinations, and to minimize your total labor time and scheduling.  Scheduling is an often overlooked problem.  You need to know when to post your content, to which networks, at what time, and whether they can be re-posted again in the future.  Scheduling is not any fun at all.  Unless you have FANfare Social Media. Let’s take two examples. First, let’s suppose you utilize our automated Campaign feature in the quickest, easiest type of campaign.  Just make a list of your top 20-50 benefits and features in a word document, then login to FANfare, go to our Fan Creation Center, select Campaigns, select the Benefit/Feature campaign, copy your word info into the system, select the recommended frequency to be sent, and voila!, you are in business.  What just happened?  You just scheduled your 20-50 Benefits and Features to automatically sequentially post at a certain time, let’s say daily, then start all over again, and again, and again. It is designed to post to all your selected social networks simultaneously. Or maybe you have training tips and could set up an automated campaign for that too.  Very powerful FANfare feature. Let’s take a second example.  Suppose you have someone who is good at creating content.  We have such a resource.  They created a list of 30 different blog topics or questions, each that consists of maybe several paragraphs of information.  Then each of the blog topics and info is entered into FANfare where you can select when to post it to your blog and your facebook fan page, and even when to periodically repost it again on a schedule such as quarterly for example. Next you can take each content post again and create a one liner for the topic with a bit.ly url reference to your blog where it resides, enter it into FANfare and this time select it to be sent to Twitter, again on a future schedule with reposting at whatever periodic intervals you wish.  Based on our own estimates of the total time to identify the 30 topics, create the content for each, post in FANfare and schedule them, then reformat again for the Twitter format and schedule them, it was all done in about 12 hours.  Wow! Let’s consider what just happened here.  In a day and a half of work time, you were able to use FANfare to leverage your content writer’s talent to create an entire schedule of social network content postings for the next several months at least.  Even longer if your posts have longer intervals between posting. Impressive? Now that person can invest some time for the ad hoc assignments that come up, do other marketing tasks, or take a three day holiday.  Can you do this now? If not, check out our video to see how we do automated social campaigns at http://youtu.be/OD2lS7VqfKo


Do you use social media to stay up to date on industry information?

April 30, 2012
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If you are like me, you have certain web site sources or blogs that you go to for industry-related information. Maybe you also have some for competitive research or industry consultants who provide evaluations and ratings on their blogs. Instead of going out to each one individually and sometimes forgetting to do it, what if you had all their updated posts sent to your inbox whenever they post?  Cool.  We call these streams.  FANfare allows you to set up streams so these will come to your inbox with every updated content post. Do you need or use this feature? Check out our FANfare video overview of some special features including RSS feeds at http://youtu.be/1OzTB7WjsOs


Do you use social media to identify reputation issues?

April 30, 2012
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What if you knew there were dissatisfied old customers saying negative things about you on the social networks? Industry stats show that one negative reference will tell seven others and who knows what happens from there. This is actually a significant issues for businesses. No business is immune.  Sometimes they are merely misunderstandings that you never had a chance to address.  Perhaps some are real issues. In any case, wouldn’t it be nice to identify if that is happening, where it is happening, and who it is?  You could reconnect with them and clear it up so they do not continue spewing negatives.  Maybe you could even turn them around again and make them a customer.  Who knows?  But if you don’t know and don’t try, then it will never happen.  FANfare can help you with this issue by identifying all the comments about your brand or company.  It will even allow you to identify positive or negative comments by what the product calls sentiment.  So you will have a percentage of negative sentiment and positive sentiment at any point in time based on the comments identified. I’m thinking your eyebrows just went up a little reading this post. You can search for all comments, just positive comments, or negative comments. Another cool feature is the ability to selectively mark certain comments and assign them to someone for appropriate action using a little workflow feature.  Maybe a negative comment would go to a manager of customer service for example or even to a top executive for that special extra touch. That’s cool too because we know you can’t do everything on your own. Have you used such a feature? Take a look at FANfare brand monitoring and some other features in our video at http://youtu.be/1OzTB7WjsOs


Do you use social media to track your competition?

April 30, 2012
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Some of you may have heard that with some social media solutions (FANfare!) you can identify what people are saying about you on social networks and even who is saying it and engage them to turn them into a prospect or address any negative comments and save your reputation.  That is powerful.  But why not use the same feature to find out what is being said about each of your competitors and engage them, perhaps even steal that prospect or customer away?  All is fair in love and war and competition. How do you handle this now? See how FANfare does keyword competition monitoring at http://youtu.be/1OzTB7WjsOs


Do you know what Klout influence is?

April 30, 2012
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Klout is a social media term for the influence you command in the Twitter social network. It is measured by the number of followers you have on your Twitter account.  So when you make a tweet and someone decides to click and follow your future tweets, it helps your Klout score.  I have seen a few impressive scores recently in the 70 point range with over 100,000 followers. So how does this help you?  Well, the more people who follow your tweets, the more opportunities you have for some of them to need your product or service, or perhaps they will retweet your tweet to their follower base and really give you an opportunity to increase your exposure and brand awareness.  Suppose one person who saw your tweet decided to retweet to their followers and they have over 100,000? That is pretty impressive.  How do you get them to follow you and retweet?  Content relevance.  You need to continue to think of valuable tidbits to drive people to follow you, retweet, drive them to your blog, or drive them to your facebook page, or all of the above.  One way this can be done is using hash tags.  This is merely a type of keyword search identification for people searching for certain topical areas.  So using the # and a topic category, for example social media, you can add somewhere in your tweet, #socialmedia. Now anyone on twitter searching for social media will get your tweet included in the search results. That’s pretty powerful.  Here’s a few tips to help you increase your Klout score from a social media expert at http://askaaronlee.com/increase-klout-score/ . What do you think? Find out how FANfare tracks Klout and other reporting features at http://youtu.be/7ZFXKIwyTwo


What are people saying about your brand?

April 30, 2012
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Who wouldn’t like to know what people are saying about their brand, product or company continuously?  How about the ability to identify the people commenting and even engage them at the point of comment? That sounds pretty valuable.  If only there was a solution that could help you do that.  Introducing FANfare Social Media. FANfare. Not only can you accomplish those objectives but you could use the same capability to identify what people are saying about your competitors and engage them?  Any reason not to steal their prospects? Believe me if they knew how to do it, they would be trying to steal yours as well. Contact FANfare to get started now. To be fair, here is a link to a site listing some recommended apps for this at http://www.smartinsights.com/online-pr/reputation-management-online-pr/online-reputation-management-software/  . What do you use? See how FANfare handles brand monitoring and other features at http://youtu.be/1OzTB7WjsOs


How many social media apps do you use?

April 30, 2012
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If you are like most people in social media you probably have 2 or 3 apps you use for creating and posting content to your social networks and blogs. Remember, you also need apps for customer base emailing and a targeted email list and app to find new prospects in your target audience.  Those all count as apps too.  Tell us what you use for your needs. See how FANfare manages all your social sites from one app at http://youtu.be/aFQueFH8cg8


How do I get started in social media?

April 30, 2012
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How do I get started in social media? What is my strategy, how do I get started and who will create the content are the most common question I get from my small business customers about social media. There are a number of ways to do it. You can hire a consultant.  You can search online for various introductory courses to social media. Hubspot has 16 free courses via their Inbound Marketing University. Wappow offers events about various social media topics. Linked in has a social media discussion group where you can pick up a lot. HP offers a few simple tutorials that explain how to set up facebook and twitter accounts. We think a good start would be to simply set up a facebook account (free obviously) and a wordpress blog account (also free). Then what? One way would be to contact FANfare Social Media, have them set up a facebook landing page for you, license the social media software for $50 per user per month, log in, create a piece of content and post it to your blog and facebook. Now you are in business. Next you can start inputting a list of your top 20 benefits and features and start an automated campaign that will preschedule posts on your calendar for an extended period of time.  Once you have those written, go out and set up a free Twitter account and post those one liner product or feature benefits and one liners that provide a url back to your blog posts. Then you can license the Fan Creation Center software piece, get a targeted email list, start an automated email prospecting campaign, and begin identifying new fan prospects to engage them with your social media posts. In addition, you can import your client list to FANfare, create a simple monthly HTML newsletter using one of the standard templates, and schedule it to go when you wish.  Those steps are all pretty quick and easy. Once you get that going you can explore FANfare for some of the more advanced features such as identifying your brand mentions to engage commenters, creating streams that bring in industry or competitor info from your favorite web site sources or blogs, and even find out what people are saying about your competitors. All the while you can track and measure the effectiveness of all your posts, see the improvements in all your social network fans and followers,  and track google analytics to your web site. So it does not have to be complicated if you have FANfare. What are your concerns about getting into social media? FANfare auto social campaigns are the quickest way to start. See how at http://youtu.be/OD2lS7VqfKo


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